What do art buyers look for?

I know it must seem basic to say good drawing, good color and good composition. But -- It’s true!

Present AMAZING samples!! It’s difficult to get any illustration job if looks that you are not consistent. You must show them plenty of good pieces. Have 10-12 really strong samples on your portfolio. For children’s work, art buyers are looking for character development, interaction and reaction. The characters are “acting” in their space on the page.

I’ve talked about promoting yourself in previous posts. These might be a few other ideas for you. Arrange an 8.5x11 sheet of paper with several illustration pieces in the same style you want to present to an AD (art director). Same as the postcards, put your name and email, possibly web address on the front and send to interested art directors and editors. Another idea would be to take out an ad in a promotional directory and order the extra tearsheets to send to publishers / buyers.

Constantly study the market. Keep an eye on what publishers are buying. What makes those illustrations work? How do they flow? Look for styles close to yours and notice who publishes them. Call the publishing houses and ask for a recent catalogue. Always stay current on what is coming out.

Trends can be tricky! Timing seems to be everything when hitting a publisher with your material. Be different, dramatic and memorable. This will help your to stay on top of the buyer’s mind so that they call when they need your style. Something else that helps to stay at the top of mind awareness is the frequency of sending your promotional materials. Four times a year is good, more is better!

In closing, develop your own personal style, do it very well, practice, get criticism, study the market, and keep sending samples in the mail to art buyers. Remember to show these essential elements that buyers are looking for: Good drawing, good composition and good color!